PANDORA has made a huge splash in magazines like Harpers Bazaar in Austrailia and American Glamour Magazine in North America with, among other things, its popular charms bracelet. This has given women throughout the world the chance to wear their own personal testimonial to life’s unforgettable moments.
Take, for instance, a beautifully decorated cake for a child’s first birthday, a plump heart for that undying love affair or a little suitcase for an exotic holiday – these are just some of the symbols that can be collected on PANDORA’s famous bracelets and necklaces. New trendy motifs are created for each new collection that tell a little story about life’s big moments.
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History of PANDORA
Back in 1982, the jeweler’s shop that would one day become PANDORA was established by the goldsmith P. Enevoldsen and his wife in modest surroundings on Nørrebrogade in Copenhagen, Denmark. They often travelled to Thailand in search of jewelry for importing, and as demand for their wares increased, the company focus shifted to the wholesale business. In 1987, after several highly successful years as wholesalers, the company discontinued its retail activities and moved to larger premises. After a few more years as wholesalers, Winnie and Per were inspired to open their own factory in Thailand. This was done as a means of ensuring, among other things, control of their own designs. Lone Frandsen was hired as a designer, and the company began to focus on creating a unique jewelry brand. In 1996, Lisbeth Larsen, goldsmith and designer, joined the company and, together with Lone, she has played a key role in defining PANDORA’s style. 1999 saw the launch of PANDORA’s ever-popular charm bracelet on the Danish market. Consumers quickly embraced the concept, and PANDORA grew hand in hand with the increase in demand. In foreign markets, interest in selling PANDORA jewelry has been in high demand, turning PANDORA into a global brand that is currently sold in 18 countries. PANDORA has gone from a two-man business 25 years ago, to a team of 35 at its head office in Copenhagen, a team of over 100 employees servicing North America, and 1,000 workers at PANDORA Productions, its factory in Thailand. |
 PANDORA 14K ETERNAL FRUIT with DIAMOND |
 PANDORA 4 PETAL FLOWER - PINK ENAMEL |
 PANDORA LOVE AND HUGS |
 PANDORA BUTTERFLY - TEAL ENAMEL |
 PANDORA CLIP 14K BABBELING BROOK w/DIAMOND |
 PANDORA NECKACE - OXIDIZED SILVER |